Friday, March 21, 2008



Sewing cards are a great way to start
a young child on the road to learning to

Semco in Australia, produced simple,
perforated cards with fun colourful designs - such
as animals and nursery rhymes and more.
See above and below - adorable
dogs, Wire Haired Terrier, Scottie, and

Semco - from Stanley E. Mullen Co. was commenced
in Melbourne, Australia in the early 1900's and
produced paper transfers as well as
threads, embroidery patterns, etc.
The business was transferred to a new
premises in 1923 at Semco Park,
in Black Rock, Victoria, Australia. Much later,
the Company moved to Sandringham in 1978.
In 1983 it sold to Coats Patons acquiring
the assets and the name.

Below is one example of the doilies
that were available from Semco ready
to embroider - a delightful Crinoline
Lady Novelty Set.

There will be more sewing sets to follow soon.


Sabine said...

What a beautiful and interesting blog you have! I've put a link on my blog. This makes me feel quite nostalgic...

Brierley & Clover said...

Am loving those scotty dog needle books - so fab!

crazyhaberdasher said...

They are fabulous, aren't they?
(sewing cards, not needle books)

Gina E. said...

Hi Marian,
I have had you on my IE Favorites list for a while, but have now added you to the sidebar on my blog (Patra's Place), because your blog complements mine beautifully (well, I like to think so!). I just love looking at your treasures - almost as much as I love looking at my own. The Semco crinoline lady duchess set is interesting to me, because I have the two small doilies, but not the centrepiece. At least I know what it looks like, now!